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Our Advanced e-Mail Marketing Strategies

Steps for our e-Mail Marketing Plan:

  • Defining e-Mail Marketing Objectives
  • Determining Effective Strategies
  • Reaching your Target Audience
  • Designing e-Mail Content
  • Evaluating Results
  • Selecting a Solution

Common e-Mail Marketing Objectives:

  • Build brand awareness
  • Acquire new leads/ registrants/ customers/ clients
  • Drive immediate sales
  • Enhance customer retention
  • Build stronger relationships with existing customers/clients
  • Provide company or product information
  • Increase revenues by up-selling to existing customers/clients
  • Post-order targeted e-mails
  • As part of an integrated marketing strategy

Acquisition versus retention (as per online survey report) :

Acquisition Retention
Search engine positioning 94% 6%
Banner ads 91% 9%
Referral/viral programs 85% 15%
Affiliate programs/ sponsorships 75% 25%
Incentive programs 51% 49%
E-Mail Marketing 37% 63%

Determining Effective Strategies

Popular e-Mail models:

  • Sales Promotions
  • Transaction confirmations
  • Account status e-mails
  • Recommendations from friends (viral marketing)
  • Scheduled corporate newsletters
  • Customizable information updates
  • Time-based reminders
  • Rewards program
  • E-mail discussion groups
  • Product updates of interest
  • Independent media newsletters
  • Entertainment (humor, film clips)
  • E-Mail education series
  • Contests for address

Our E-Mail users’ preferred e-mail marketing privacy and customer-support practices:

  • Unsubscribe option in all e-mails
  • Explicit no-share-address policy
  • 48-hour e-mail support answers
  • Editable personal preferences page
  • Provide phone numbers in e-mail
  • Explicit privacy policy
  • Double opt-in confirmation
  • Unchecked default opt-in box
  • Third-party privacy seal in e-mail

Most Important e-Mail Marketing trust-building factors among our users:

  • Secure sign-up form
  • Trustworthy reputation
  • Loyal customer
  • Well-known brand
  • Friend recommendation
  • Trusted site referral
  • Relevant offers

Why customers would give personal info:

  • Guarantee that the information will not be misused
  • Eligibility to win a prize in a sweepstakes
  • Regular e-mail updates on products they are interested in
  • Access to more or better content or information
  • Affinity points
  • Receive targeted ads they’re likely to be interested in

Building Customer Intelligence:

  • Harness your Customer Database
  • Effective personalization and targeting

Common Segmentation Factors:

  • Purchase history
  • Location/zip code
  • Demographics
  • Lifestyle/hobbies/interests

Building your lists:

  • Subscriber form on web site
  • Sponsor lists of sites with a similar demographic
  • Send to a friend button – viral marketing
  • Ask for permission to customer base
  • Maintain list hygiene
  • E-mail appending…

Creating the Content

E-Mail Message Content:

  • Subject Line – getting recipients to open mail is half the battle
  • Creativity
  • Personality and dynamic content
  • Keep it short and use links to draw reader to your web site
  • Keep it fresh – don’t re-use the same content
  • Relevance – the more you understand your customers, the more targeted and relevant messages will be
  • Frequency
  • Test messages

Email users’ preferred e-mail marketing personalization models:

  • Communication Control
  • Self-select content
  • Name recognition
  • Personal events & reminders
  • Geography
  • Account History
  • Lifestyle
  • Purchasing Behavior

Evaluating results

How to measure the effectiveness of e-mail marketing campaigns:

  • Click-through rates
  • unique and sum of events & comparisons
  • Unsubscribe rates
  • Open rates
  • Conversion rates (website tracking)
  • Click-stream analyses
  • E-mail pass along rates –viral marketing
  • Coupon codes
  • Unanimous tracking to respect privacy

Be prepared to handle responses (as per online survey report)

E-Mail Direct Mail
Response Time 3 days 3-6 weeks



Cost per unit BDT 0.25 BDT 15

Take this service from us, because-

  • Reliability and experience
  • Super servers and delivery capacity
  • Flexibility to maintain company Internet presence
  • More cost-effective
  • No need to rely on company’s schedule
  • Hardware/computer network
  • Dedicated Internet Connection
  • Software for e-mail management and delivery
  • Best for large loads
  • Flexibility to create campaigns on the fly
  • Currently we a collection of 10,00,000+ valid email IDs

Evaluate Options:

  • Evaluate software product or hosting service before purchasing
  • Determine if solution provides appropriate features
  • Decide what reporting features you need
  • online real-time reporting, compatibility with other software you employ
  • Differentiating levels of privacy tracking
  • Campaign manager to organize jobs
  • Integration with your database and other applications
  • Handle bounces

Call for price @ +88 01911 876 222